Investor Connect Podcast

Earned Secret

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The earned secret mental model postulates that you should have some information that most others don’t before launching a startup.

The earned secret gives you an edge over other startups through a key insight into the customer or industry.

Those outside an industry have little or no insight into it.

Insight comes to those who work in the industry and test the assumptions and boundaries.

Here are some key points to consider about your earned secret:

Think through your view of an industry and think about what insight you may have.

What do you know that others don’t know?

For any insights consider how many others may know it.

Is it counterintuitive? Is it non-obvious?  

Has the market changed over time and it is now the norm?

How did you find this earned secret? 

Were you working in a niche in the industry? 

Will the earned secret apply to the rest of the industry or even outside the industry?

Test your earned secret to see if it can be monetized.

Most successful startups have some angle into the market that comes with a unique perspective.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Earned_secret.mp3
Category:general -- posted at: 5:00am CDT