Wed, 30 November 2022
Product Reporting Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. It’s important to track the key metrics for your product. Here’s a list of numbers to capture: Customer acquisition cost -- the cost to acquire a customer. Customer lifetime value -- the total revenue received from each customer on average. Churn rate -- the percentage of customers dropping out each month. Conversion rate -- the percent of customers that convert from a lead each month. Unit sales per month - the number of total units sold each month and tracked over a six-month period. Active users -- the number of daily and monthly active users per product. Cost to build -- the cost to build and deliver each product. Gross margin per product -- the percentage of revenue after subtracting the cost to build. Cohort analysis -- the performance of the product after making specific changes. This is often used in A/B testing. Cost to develop -- the cost and time it takes to create a new product. It’s important to track this for each product to understand the contribution of the product to profitability. It also helps in budgeting and forecasting new product development.
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