Investor Connect Podcast

Product Reporting

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

It’s important to track the key metrics for your product.

Here’s a list of numbers to capture:

Customer acquisition cost -- the cost to acquire a customer.

Customer lifetime value -- the total revenue received from each customer on average.

Churn rate -- the percentage of customers dropping out each month.

Conversion rate -- the percent of customers that convert from a lead each month.

Unit sales per month - the number of total units sold each month and tracked over a six-month period.

Active users -- the number of daily and monthly active users per product.

Cost to build -- the cost to build and deliver each product.  

Gross margin per product -- the percentage of revenue after subtracting the cost to build.

Cohort analysis -- the performance of the product after making specific changes.  This is often used in A/B testing.

Cost to develop -- the cost and time it takes to create a new product.

It’s important to track this for each product to understand the contribution of the product to profitability.

It also helps in budgeting and forecasting new product development. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Product_reporting.mp3
Category:general -- posted at: 5:00am CDT