Tue, 15 November 2022
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Product adoption raises awareness about the product and drives users to sign up for it.
A strong product adoption process generates more customers, reduces churn, and increases customer loyalty.
Product adoption comes in stages as follows:
Awareness -- first make your customer aware of your product.
It is important to educate the customer about your product and the need it solves.
Interest -- you must build customer interest in your product.
Content marketing, events, and webinars can be useful tools for providing more information.
Consideration -- you must differentiate your product from the competition.
You want the customer to consider your product in an evaluation alongside the competition.
Testing -- you must engage the customer in a pilot test.
These could be free or reduced-cost trials.
Lock-in -- you want to set up your product so that it becomes a must-have for the customer.
Designing sticky features will help lock in your solution.
Consider these stages in driving product adoption.
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