Mon, 14 November 2022
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Product experience is the customer's engagement with the product.
Consider these customer touch points in developing the product experience:
Sign up -- this is the stage customers commit to the product and join.
Make sure you have an easy signup process that states clearly what the customer will receive.
Onboarding -- this is the stage customers set up the product for their own use.
Again, make it simple for customers to use the product.
Design it such that the user gains a benefit from it quickly.
Support -- provide multiple channels of support.
Provide online and on-the-phone support for the customer to get answers to their questions.
Renewals -- build automatic renewals into the product.
Remind the customer that the renewal is coming up and check for any concerns.
Upgrades -- provide updates to the product with new features.
Notify the customer of upgrades and how they will impact their use of the product.
Sharing -- give the user the ability to share their experience with the product both good and bad.
Provide a community access channel that gives the customer a chance to find additional information about the product and also share success stories.
Design the product experience up front so it’s part of the product itself.
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