Investor Connect Podcast

Product Features

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The features of your product will determine your competitive position in the market. 

For any market, there is a baseline set of features that customers will expect.

To enter the market your product must provide these basic services.

To beat the competition your product must have differentiation features.

Differentiation features distinguish your product from the competition.

This gives the customer a reason to choose your product over competitors.

Customers will demand the basic features and their performance.

It is up to the founder to drive the development of the differentiation features.

Your sales team will push for basic features and their performance to close current customers.

Your current customer will drive the basic feature set for their own needs.

You must drive the differentiation feature set for new markets.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Product_features.mp3
Category:general -- posted at: 5:00am CDT