Investor Connect Podcast

Lead Users in Ideation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Lead users are the early pioneers looking to solve a problem.

They face problems that need to be solved in advance of the general market providing a solution.

Lead users start well ahead of the mainstream market so they create their own solutions.

They can be a great source of inspiration for startups seeking new business opportunities.

To use lead users for your ideation process, consider the following:

Identify the problems to be solved.

Look for the leading edges of a new market.

This is often not in the mainstream market but rather a niche market.

Identify lead users in the niche market that are already working on a solution.

They are often found in research labs, academic institutions, and other startups.

Create a set of interview questions.

Interview the lead users to capture their proposed solutions.

Collect the resulting interviews and analyze the various approaches and strategies they used.

Share the results in a report with others on the team.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Lead_users_in_ideation.mp3
Category:general -- posted at: 5:00am CDT