Startup Funding Espresso – Lead Users in Ideation

Lead Users in Ideation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Lead users are the early pioneers looking to solve a problem.

They face problems that need to be solved in advance of the general market providing a solution.

Lead users start well ahead of the mainstream market so they create their own solutions.

They can be a great source of inspiration for startups seeking new business opportunities.

To use lead users for your ideation process, consider the following:

Identify the problems to be solved.

Look for the leading edges of a new market.

This is often not in the mainstream market but rather a niche market.

Identify lead users in the niche market that are already working on a solution.

They are often found in research labs, academic institutions, and other startups.

Create a set of interview questions.

Interview the lead users to capture their proposed solutions.

Collect the resulting interviews and analyze the various approaches and strategies they used.

Share the results in a report with others on the team.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact [e-mail]   

Please follow, share, and leave a review.

Music courtesy of Bensound.