Investor Connect Podcast

Use Design Process for Ideation

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In ideation for a startup, it’s important to follow a process.

Consider these process steps for your ideation program:

Empathize -- understand your customers' problems very well including what works for them and what does not.  

This takes the research to a deeper level and includes the wishes and fears that customers have.

Define -- analyze the problems and categorize them into meaningful structures.

Consider the user’s journey and capture what the customer must do to accomplish their task.

Ideate -- generate potential solutions for the customer’s problems.

Capture all ideas in writing to share with the team.

Prototype -- develop a prototype for each viable solution.

It’s important to build something that potential users can engage with.

Test -- test the prototype on customers.

Engage customers to check their feedback on the prototype.

The process is iterative as the feedback from the customer will refine the definition of the problem which will require more ideation, prototypes, and testing.

Ideation builds on previous prototypes carrying the lessons learned to subsequent versions.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Use_design_process_for_ideation.mp3
Category:general -- posted at: 5:00am CDT