Creativity Is a Process

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Ideation requires creativity. 

Creativity is a process no different than any other activity.

Here are some steps to follow in generating creativity in your ideation program:

Start with preparation.

Capture your ideas into a list for evaluation.

Incubate the ideas.

Spend time exploring the ideas listed.

Identify the insight.

The idea crystallizes into a potential solution after a period of reflection.

Verify the idea.

Test the idea against your criteria for a solution.

Finding ideas comes from observation in which one notices interesting facts.

Trying to formulate ideas without any exposure to the situation is very difficult.

Most good ideas have an element of effective surprise which is a quality of obviousness producing a shock of recognition after which there is no longer astonishment.

Consider the role of creativity in your ideation program.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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On this episode of Investor Connect, Hall welcomes Mike Millard, Operating Partner at Ecliptic Capital.

Located in Austin, Texas, Ecliptic Capital is an emergent, early-stage innovation fund focused on pre-seed, seed, and Series A investments. Ecliptic Capital invests in companies that use science and technology as a lever to disrupt lagging industries and cultivate multiple market adjacencies. Their approach is industry agnostic and aims to invest in accelerating technologies that solve big problems and make a global impact in sectors such as energy, climate change, human welfare, and social change.

Ecliptic Capital invests in broadly disruptive technologies that can be applied to multiple market adjacencies improving returns and reducing risk. Their unique structure allows them to maximize these world-changing opportunities, each to their fullest extent, by not forcing exits too early or abandoning them at the first sign of distress.

Mike spent over 20 years of his career in newly formed Fortune 500 divisions and venture capital, creating value at scale with engagements at Dell, HP, AT&T Knowledge Ventures, Ascension, and Austin Ventures. His years in the corporate arena culminated in becoming a Texas innovation ecosystem builder.

Mike is also the Co-Founder of Pitch-a-Kid - where real entrepreneurs pitch their company ideas to kids. It helps kids learn about entrepreneurship while pushing entrepreneurs to communicate better using straightforward language. 

Mike discusses strategies for investments, how to bring value to a startup,  how to reduce risks when investing, and more.

Visit Ecliptic Capital at: www.eclipticcapital.com, www.linkedin.com/company/eclipticcapital/, and Twitter @EclipticCapital.

Reach out to Mike at: www.linkedin.com/in/mikemillard/L, millard@eclipticcapital.com, and Twitter @millardtx.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.