Investor Connect Podcast

In this episode, Hall welcomes Max Brickman, Managing Director of Heartland Ventures. Max is an entrepreneur and venture capitalist with a passion for expanding technological innovation into smaller, underrepresented Midwestern communities. He founded Heartland Ventures, a $15mm Indiana-based venture fund, to enhance Silicon Valley startups’ access to this market.

Heartland Ventures is a Midwestern-based, venture capital firm. They co-invest alongside top VCs and Micro VCs to add immediate value to high-growth startups disrupting traditional Midwestern industries. Their value is generated by utilizing our board of executives at industry-leading corporations in the Midwest to validate technologies and acquire pilot customers, even before investing.

Direct download: Max_Brinkman_of_Heartland_Ventures.mp3
Category: -- posted at: 1:48pm CDT

I love startup stories. In the startup world everyone has a grand idea and big plans to make it happen.  It’s the venture world so you better have an idea that can be big. The talk around the idea is large and full of hyperbole. The future is going to be so bright that you find yourself reaching for your shades.

But then the startup has to actually build it and show the growth story in progress. 

Scott Adams once wrote - “Losers have goals.  Winners have systems.’”

If the startup has some revenue traction then they probably have some system behind it that makes it grow. But what if they don’t have any meaningful revenue yet?

One technique is to ask questions that identifies the systems they will put in place such as:

Tell me about your system for generating leads. Exactly how will it work?

Tell me about your sales process. What system are you going to use?

Exactly how do you find the right prospect and close them? 

In other words, the startup needs to do more than just tell you their goals in the slide deck. They need to describe the systems they can put into place to accomplish the goal-.  

If the answers are vague and fuzzy, then they probably haven’t figured it out yet. 

If the answers show expertise and experience, then this one has potential for investment.

Thank you for joining us for the Startup Espresso where we help startups and investors connect for funding.

Let’s go startup something today!

Direct download: Startup_Espresso_--_Everyone_talks_a_big_game.mp3
Category: -- posted at: 9:38pm CDT