Investor Connect Podcast

In this episode, Hall welcomes Trent Simmons, Founder, and CEO of Bess Corporation. BESS Corporation is a private holding company that specializes in lower market business acquisitions.

At Bess, Trent maintains responsibility for strategic direction, capital allocation, and effective communication across an array of majority-owned businesses. He also maintains direct control of M&A sourcing, execution and investment management. Trent leads family investment positions in real estate, minerals, and securities.

Direct download: Trent_Simmons_of_Bess_Corp.mp3
Category: -- posted at: 3:24pm CDT

Design for virality not revenue

I heard a startup CEO once comment, ‘I wish I had designed for virality and not revenue.’

Virality is a key competitive advantage. The more your users share your information with others the more traffic and sales opportunities you will receive.

Most companies set up their product and website for generating revenue.

They include click here to buy buttons and popups that litter the screen.

Virality tools include sharing your results with others. Offering free and easy access, creating groups and fostering sharing will draw others in.

It’s better to design for virality and have your customers connect their network to you than to simply extract revenue only.  

Virality generates engagement, and engagement leads to revenue. If you don’t have virality, then it takes additional time and cost to create engagement.

If you build virality into the product, then it works for you everyday.

Thank you for joining us for the Startup Espresso where we help startups and investors connect for funding.

Let’s go startup something today!


Direct download: Startup_Espresso_--Designing_for_virality_not_revenue.mp3
Category: -- posted at: 7:06am CDT