Metrics by Stage of Life

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startups go through three stages of life: product, growth, and operations.

In the first stage, the startup focuses on the product.

The objective is to find product-market fit with the focus entirely on the product and its use by the customer.

Key metrics include number of signups, usage metrics, and number of customers. 

The next stage is growth which includes a go-to-market plan, effective marketing channels, and a scalable business model.

The objective is to find the sales and marketing actions that achieve growth at a reasonable cost.

Key metrics include cost of customer acquisition, retention rates, and sales metrics.

The third stage is operations which focus on the underlying functions supporting the business.

The objective is to tune the business model and the operations for maximum efficiency to allow for scaling. 

Key metrics include margins, sales efficiency, and burn rate.

Each stage of the startup has a focus and a set of metrics. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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On this episode of Investor Connect, Hall welcomes Peter Storment, Co-CEO at Cedar Street Capital.

Cedar Street Capital provides top-tier services to companies seeking growth capital and/or merger and acquisition services. They also assist institutional private equity investors in identifying, assessing, and closing prospective investments. Cedar focuses across industries in emerging and frontier markets and diversified technology in the US and Europe. Sector specialties include digital health, biotech, medical devices, SAAS software, AI, Big data, crypto, alternative energy, and robotics.

Peter brings more than 25 years of experience as an investment banker, entrepreneur, and financial analyst covering multiple industries in the US and around the globe. With significant experience and expertise in emerging and frontier markets, Peter has, over the last decade, led the efforts in strategically positioning and building a leading global middle-market investment banking practice specializing in emerging and frontier markets in Africa, Europe, Latin America, and Asia.

Over the past 3-4 years, Peter has pivoted back to the US and Europe in terms of raising funding for tech firms, and he has concentrated on building a robust vertical in biotech, digital health, and medical devices. Key historical transactions include $15 million of convertible preferred equity for a leading micro-finance institution - Blue Financial Services of South Africa - and $161 million in preferred equity for a leading African Universal Bank.

Peter shares with Hall what excites him now, and advises startups and investors. He also discusses how he sees the startup industry evolving and his investment thesis.

You can visit Cedar Street Capital at http://cedarstcapital.com/.

Peter can be contacted via email at pmstorment@gmail.com, and via LinkedIn at www.linkedin.com/in/peter-storment-a174968/. 

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.