Metrics by Startup Objective

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A startup’s objective changes as it moves from early to later stages.

Here’s a list of metrics by stage objective:

In the earliest stages of the startup, look for conversions.  

Basic validation is important to prove the market wants the product.

This exercise will teach you what type of customers to pursue.

In the next stage, measure the CAC:LTV ratio which is the customer acquisition cost and lifetime value of the customer using a minimum viable product.

This exercise will validate you have a profitable business.

In the next stage, use MRR or monthly recurring revenue to test the repeatability and predictability of your business model.

This exercise will help you refine your business processes.

Next, measure retention.

This exercise will validate you have a business that can grow revenue rather than just maintain it.

Finally, measure recognized revenue which is the revenue for which you have provided the service while the remainder is deferred revenue.

This exercise will validate you have a self-sustaining business. 

In each stage, focus on the metric that helps you prove you are on the right track.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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On this episode of Investor Connect, Hall welcomes Gurdeep Prewal, Co-Founder and Managing Partner at Rocana Venture Partners.

Rocana Venture Partners is an LA-based venture capital firm that invests in early-stage consumer packaged goods brands. They find truly disruptive, hyper-growth, mission-driven brands that provide consumers with better living choices. Their primary area of focus is in food & beverage, with secondary verticals of focus in beauty and personal care, wellness, pet care, fitness, and fashion/apparel.

Prior to launching Rocana in February 2018, Gurdeep spent 17 years in investment banking M&A and capital markets, in both North America and Asia, with roughly half of his banking career at J.P. Morgan and the other half at BNP Paribas. Gurdeep advised numerous clients over the years on transformative and award-winning landmark M&A deals and IPOs across various sectors, but most notably in transportation and consumer. Gurdeep brings his deep thinking, savvy deal-making and financial acumen to his venture investments.

Gurdeep is also an active angel investor in various industries, including being an early investor in PaTu Wind Farm, Moven, Selina, Relativity Space, Employees Only Aisa, Bai, Kettle & Fire, and Splendid Spoon. He is also an active board member of numerous private companies. Gurdeep is a Canadian citizen and a Singapore permanent resident, residing in both Toronto and Singapore. He holds a BBA degree from Wilfrid Laurier University, is a CFA charter holder, and is a graduate certificate holder of Tufts University’s Friedman School of Nutrition Science and Policy.

Gurdeep advises startups and investors and discusses the state of CPG investing and how he sees the industry evolving.

You can visit Rocana Venture Partners at www.rocanaventures.com, via LinkedIn at www.linkedin.com/company/rocana-ventures/, and via Twitter at www.twitter.com/rocanaventures. 

Gurdeep can be contacted via email at gprewal@rocanaventures.com, and via LinkedIn at www.linkedin.com/in/gurdeepprewal/.   

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.