Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In selling a business there are two types of buyers: strategic buyers and financial buyers.

Strategic buyers look for companies that can enhance their current business.

Financial buyers look for companies that generate cash.

Their motivations and careabouts are different.

The strategic buyer will look to see how closely the acquisition is to the buyer’s business and how much work it will take to integrate it.

The financial buyer will look at the financials to determine the cash flow and how long it may sustain.

A company seeking a buyer will need to develop a relationship with CEO and VP-level contacts in the industry. This can be done through introductions, conferences, and other events. 

The company may also find an avenue through the corporate development team in some cases.

Bankers are also potential conduits to potential acquirers. 

The board of directors of the acquiring company may also provide an entry into the company.

Finding the buyer takes time and building a rapport takes even more time. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound.

In this episode, Hall welcomes Bruce Wayne Meleski, Ph.D., Executive Director at Neuroception360.

Headquartered in Austin, Texas, Neuroception360 helps individuals achieve their prime brain performance through mind integration. They aim to be the premiere Light, Color, and Vibration (LCV) system for mental well-being. LCV is a broad set of measurable embodied techniques that can create quick shifts in one’s state of mind. The techniques use neuroplasticity to train new neural pathways that result in calmer emotions, greater awareness, and new perceptions of one’s environment. Their signature technique, Mind Alive Experience, creates a state of “ultra-relaxation”. A series of these sessions quickly emerges a new state of resilience and a novel mind integration pathway.

Dr. Meleski began research into the role of sleep in a modern wellness lifestyle. He quickly identified the need for an integrated systems approach. After several years of experimentation, he developed the Neuroception 360 model for mind integration. 

Bruce received an undergraduate degree from the University of Pennsylvania, he earned an MA and Ph.D. in Human Biology and Sports Science from the University of Texas at Austin. His career at IBM and healthcare providers has blended information systems, healthcare delivery, and human performance.

Bruce discusses with Hall the state of investing in the neuroscience space and some of the challenges startups face.

You can visit Neuroception360 at www.neuroception360.com and at www.mindalivenow.com.  

Bruce can be contacted at drmel@neuroception360.com. 

Music courtesy of Bensound.