Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startups should start planning for an exit after they achieve product-market fit. 

Here are some key points to consider when planning your approach to an acquirer:

• What are the key metrics the acquirer will look for?
• What are the company’s metrics and how do they currently look?
• How big is the market for the company’s product?
• What initiatives are underway that will produce value for the company?
• How differentiated is your product compared to the competition?
• What is your primary competitive advantage?
• How consistent is your growth rate?
• What is your forecast for the coming three years?

These questions show how your company will be perceived by the potential buyer.

You can use this to guide your funding, hiring, and strategic plans.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound.

In this episode, Hall welcomes Emmie Chang, CEO and Founder of Hoo Inc.

Hoo.live is a livestream platform intended for interactive content designed like a tv show. They are a new way for performers to interact with their audiences and for audiences to interact with their friends. More importantly, performers can monetize directly on the platform by charging whatever they want for content that they own!

They do this by combining a scalable livestream with unlimited small group video chats to create your online presence amongst friends. Discuss Wes Anderson films with top film influencers and your friends and come on 'stage' to showcase your knowledge or broadcast a YouTube concert with your friends.

The team is comprised of a YC alum and an experienced tech team that has built multiple streaming platforms in the past.

Emmie is a serial tech entrepreneur currently building Hoo. Prior to working on Hoo, she spent time building innovative products for financial firms including a US stock exchange and a hedge fund. She is a Y-Combinator alum and scaled a consumer marketplace in her first venture-backed business. Prior to startups, Emmie spent time working at NASA and building products for education technology. Emmie holds a BSEE from Rice University and an MBA From the University of Texas-Austin. She currently resides between Los Angeles and Miami.

Emmie shares with Hall what led her to start working in this space and discusses how she sees the industry evolving.

You can visit Hoo Inc. at www.hoo.live.

Emmie can be contacted at e@hoo.live and via LinkedIn at www.linkedin.com/in/emmie/. 

Music courtesy of Bensound.