Startup Funding Espresso – Product Lifecycle Management

Product Lifecycle Management

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The product goes through various stages over the life of the product.

So the role of the product manager will vary throughout the lifecycle of the product.

Here’s a list of stages to consider:

Planning -- the product manager spends time with customers and industry experts to understand the market.

A deep understanding of the market and customer needs is required.

Design -- the product manager spends time with the developers designing the product.

An understanding of the basic technology is required.

Building -- the product manager spends time with the development team building the product.

Project management skill to implement the technology is required.

Testing -- the product manager spends time with beta customers and lead users testing the product.

A knowledge of the customer and their application is required.

Launch -- the product manager spends time with initial customers promoting the product.

Marketing skills and promotion are required.

Maintenance -- the product manager spends time with new customers identifying new features to build into the product.  

Project management skills are required to keep the product moving forward.

The product manager’s job spans from research to building to selling the product. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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