Dec 20, 2019
Every startup has one key metric to grow their business to the next level.
The one key metric for network effect businesses is organic vs. paid users.
The share of organic users relative to paid users should increase over time because as the network expands, more users want to join. Users can come from those who are friends and contacts of other users.
For two-sided marketplaces, users can come from both the supply side as well as the demand side.
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