Nov 30, 2023
Managing Your Brand
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Once you have established your brand it’s important to manage it ongoing.
Here are some key steps to consider in managing your brand:
Assign a team member to manage the process.
Nov 29, 2023
Key Elements of a Brand
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
A strong brand that resonates with the audience has several key elements.
Here’s a list of elements to build into your brand:
Authenticity:
Customers look for brands that are...
Nov 28, 2023
Steps to Building Your Brand
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In building a brand from scratch follow these steps:
Start with purpose.
Identify the reason behind the company and why it exists.
Research the competition.
Find out what...
Nov 27, 2023
Best Practices for Creating a Brand
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In crafting your brand consider these best practices:
Research your competition to see what type of branding they use.
This gives you an idea of what customers are...
Nov 24, 2023
Welcome to another episode of Investor Connect: How to raise funding series, with Hall T. Martin.
In this in-depth conversation, a tech startup founder details their journey from idea to a flourishing business. They share their experience of raising capital, tackling market research, overcoming challenges, and reaching...