Nov 29, 2023
Key Elements of a Brand
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
A strong brand that resonates with the audience has several key elements.
Here’s a list of elements to build into your brand:
Customers look for brands that are trustworthy in that they deliver on the promise.
Decide what promise you make and stick to it.
Your brand cannot be a me-too version of others in your sector.
Choose a characteristic of your company to build into the brand that sets it apart from the competition.
Your brand must be relevant to the customer.
This means your product connects with the customer’s needs.
It’s consistency over time that builds your brand.
You must consistently deliver on the promises you make to your customers.
Your brand must mean something which means taking a stand.
Take a position and advocate for it.
Follow these steps to create a brand identity for your company.
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Espresso where we help startups and investors connect for
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
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