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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Nov 29, 2023

Key Elements of a Brand

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A strong brand that resonates with the audience has several key elements.

Here’s a list of elements to build into your brand:

Authenticity:

Customers look for brands that are trustworthy in that they deliver on the promise.

Decide what promise you make and stick to it.

Distinctiveness:

Your brand cannot be a me-too version of others in your sector.

Choose a characteristic of your company to build into the brand that sets it apart from the competition.

Relevance:

Your brand must be relevant to the customer.

This means your product connects with the customer’s needs.

Consistency:

It’s consistency over time that builds your brand.

You must consistently deliver on the promises you make to your customers.

Boldness:

Your brand must mean something which means taking a stand.

Take a position and advocate for it.

Follow these steps to create a brand identity for your company.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

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