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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Dec 30, 2022

Jobs To Be Done

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Jobs to be done is a mental model in which you look at the customer's workflow to determine what they might need to complete their jobs.

This concept came from Clayton Christensen and provides insight into what product your startup should build.

It provides a framework for understanding customer needs.

As Henry Ford once said, if I had asked the customer what they wanted, they would have said "a faster horse".

To implement jobs to be done in your startup consider the following:

Start with the needs of the customer and what result they want.

Look at how they currently solve the problem including the unnamed competitor ‘do nothing.’

Look at competitors in other industries for potential solutions.

Determine the buying criteria of your customer and create a short list of the three most important points.

Consider the challenges in customer adoption for your proposed solution.

Estimate the value of your solution by asking how much time or money would your solution save the customer.

Consider viewing your customers and competitors through the jobs-to-be-done lens.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.