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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 25, 2022

How to Set Your Crowdfunding Goal

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In setting your crowdfunding goal, create a list of needs for growing your business.

From this list, create an overall fundraise goal. 

Break the goal into three stages.

Set the first stage relatively low, as the initial funding is the most difficult.

Focus on family and friends to fund this stage.

Set the second stage target to reach your minimum fundraising goal.

This is the amount you need to implement your core growth plan.

Set the third stage target to reach your maximum fundraising goal.

This is the amount you need to fully install everything on your growth plan.

Stick to the fundraise plan and avoid overfunding as it causes dilution.

Keep your list of needs in mind, so you fund the most important elements of your growth plan first. 

Remain flexible in deploying your growth strategy as funding comes in fits and spurts and is rarely a smooth and steady flow. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.