Dec 3, 2020
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Pitching a startup with complex
technology or product can be challenging. This is especially
important for those in the healthcare space explaining a new
technology to those outside of healthcare.
So how do you describe the complex to the novice in a fundraise pitch?
Know your audience. In general, most investors are savvy business people who are up on current events but not specialists in your particular field.
Choose the core thing they should understand. Identify the core value proposition you have and focus on explaining the benefits of that technology and not how it works.
Give context to the problem with examples - describe the problem the technology solves, again focusing on the benefits and not how it works.
Use metaphors, examples, and analogies. Pick one analogy and use it to characterize what the technology does.
Use simple everyday language and not jargon. Avoid using acronyms as most of the investors may not be familiar with it.
In your pitch deck, use images to show the product/solution.
Try describing your product/solution in 5 words or less.
In conclusion, focus on the benefits of your solution and not how it works.
Thank you for joining us for the
Startup Funding Espresso where we help startups and investors
connect for funding.
Let’s go startup something today.
For more episodes from Investor Connect, please visit the site at: http://investorconnect.org
Check out our other podcasts
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/
For Feedback please contact email@example.com