Dec 3, 2020
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Pitching a startup with complex
technology or product can be challenging. This is especially
important for those in the healthcare space explaining a new
technology to those outside of healthcare.
So
how do you describe the complex to the novice in a fundraise
pitch?
Know
your audience. In general, most investors are savvy business people
who are up on current events but not specialists in your particular
field.
Choose
the core thing they should understand. Identify the core value
proposition you have and focus on explaining the benefits of that
technology and not how it works.
Give
context to the problem with examples - describe the problem the
technology solves, again focusing on the benefits and not how it
works.
Use
metaphors, examples, and analogies. Pick one analogy and use it to
characterize what the technology does.
Use
simple everyday language and not jargon. Avoid using acronyms as
most of the investors may not be familiar with
it.
In
your pitch deck, use images to show the
product/solution.
Try describing your product/solution in 5 words or less.
In conclusion, focus on the benefits of your solution and not how it works.
Thank you for joining us for the
Startup Funding Espresso where we help startups and investors
connect for funding.
Let’s go startup something today.
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