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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Dec 3, 2020

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Pitching a startup with complex technology or product can be challenging. This is especially important for those in the healthcare space explaining a new technology to those outside of healthcare.

So how do you describe the complex to the novice in a fundraise pitch?

Know your audience. In general, most investors are savvy business people who are up on current events but not specialists in your particular field.

Choose the core thing they should understand. Identify the core value proposition you have and focus on explaining the benefits of that technology and not how it works.

Give context to the problem with examples - describe the problem the technology solves, again focusing on the benefits and not how it works.

Use metaphors, examples, and analogies. Pick one analogy and use it to characterize what the technology does.

Use simple everyday language and not jargon. Avoid using acronyms as most of the investors may not be familiar with it.

In your pitch deck, use images to show the product/solution.

Try describing your product/solution in 5 words or less.

In conclusion, focus on the benefits of your solution and not how it works.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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