Investor Connect Podcast

Product Management Best Practices

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product management is an ongoing process of analyzing the market and monitoring customer needs.

Here are some best practices for implementing product management at your startup:

Focus on your customer and not your product.

If every discussion with a customer starts with your product then you limit the feedback from the customer.

Start with the customer’s challenges to learn more and generate new ideas.

Create a mental model for the customer you are researching.

What is the problem they must solve and what is their workflow?

This opens up new applications for your product.

Observe the customer and their workflow to understand the problem better.

New applications often take a different approach in problem solving.

Capture the customer research into a form that everyone can access and contribute.

Organize the customer research into meaningful structures so one can make sense of the data and can generate potential solutions.

Set up collaborative meetings to review the data and brainstorm ideas for solutions.

Propose solutions for the rest of the team to review and comment on.

Involve the entire organization in customer research to get the best ideas.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.

Direct download: 05.Product_management_best_practices.mp3
Category:general -- posted at: 5:00am CDT

On this episode of Investor Connect, Hall welcomes Barry Etra, President of Keiretsu Forum, headquartered in Atlanta, Georgia, USA. Keiretsu Forum is a global investment community of accredited private equity angel investors, venture capitalists, and corporate institutional investors. With over 2,000 accredited angel investor members dispersed throughout 53 Chapter cities on 4 continents, Keiretsu Forum is the world’s largest and most successful accredited investor–private equity community.
 
Since its founding in 2000, Keiretsu Forum members have invested more than $1 billion in 1400+ different companies from a myriad of industries, including software, telecommunications, health/life sciences, biotech, real estate, mobile applications, Internet, consumer products, and other high-growth areas.
 
Barry Etra is a seasoned professional whose career exemplifies a deep commitment to fostering growth and innovation within the early-stage landscape, particularly in the South Eastern United States. His journey began in the manufacturing sector, where he amassed experience over several years.
 
In 2014, Barry pivoted towards the entrepreneurial ecosystem and created the RAISE (Retention and Advanced Investment for the Southeast) Forum based in Atlanta. This move marked a significant shift in his career path toward the cultivation of a robust support system for early-stage companies in the region. In 2018, he was recruited to lead the Atlanta Chapter of the Keiretsu Forum, the world's largest and most successful accredited investor-private equity community. Under his guidance, the Atlanta Chapter has grown to become a key player in the local and regional early-stage investment community, providing a conduit for investors to access high-quality investment opportunities.
 
In this episode, Barry discusses his transition from the manufacturing sector to early-stage investment. He highlights the challenges faced by companies in securing funding and the emergence of Koretsu Forum as a solution. Etra emphasizes the comprehensive due diligence process conducted by Koretsu Forum, which benefits both investors and entrepreneurs. He describes the collaborative decision-making process within the Atlanta chapter and the diverse profile of investors involved. Etra also discusses emerging trends in early-stage investments in the Southeast, particularly in healthcare, and advises listeners on how to get involved with Koretsu Forum.
 
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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  
Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  
For Feedback please contact info@tencapital.group   
Please follow, share, and leave a review.
Music courtesy of Bensound.
Direct download: IC_Sem_04_-_Barry_Etra.mp3
Category:general -- posted at: 5:00am CDT

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