What Is Product Management

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Product management drives the development, launch, and ongoing support of the product.

Here’s a list of duties and responsibilities:

Research the market and customers for the proposed product.

Identify the customers' key care abouts and pain points. 

Size the potential market for the product. 

Develop a position in the market for the product given the competition.

Test the market with minimum viable products and test use cases.

Drive the development of the product by building out the features in a logical order.

Develop a roadmap for the life of the product.

Refine the vision for the product and its role in the market.

Continually review the product and refine the goals for it.

Product management is a strategic function in the business.

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