Startup Funding Espresso – The Importance of Company Culture

The Importance of Company Culture

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Company culture shows the values, decisions, and behaviors of the founders and employees in a company.

It’s important for founders to actively build the company culture.

This is done primarily through the people you hire and the decisions you make.

Building the right culture will go a long way to achieving startup success.

Here are some key areas impacted by company culture:

Employee engagement -- employees in a strong company culture that matches their values have a higher level of engagement.

This translates into higher-quality work.

Productivity -- engaged employees generate a higher level of output.

This translates into higher profitability.

Reduced turnover -- engaged employees stay with the company longer and typically leave only for non-work reasons. 

This translates into a more stable workforce.

Recruiting -- engaged employees make it easier to recruit new employees as they look for those who match their values.

This translates into a lower cost of hiring.

Consider these benefits in fostering your company culture.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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