Startup Funding Espresso - Sales: Show Customer Engagement at Every Step of the Way

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Most startups focus on the product first and treat the customer as an after-thought. 

The investor knows that in the long run, customer revenue will make or break your business -- not the product. 

In every discussion with an investor you should give a customer update.

Even before you have a product you should be talking with customers about their needs and relaying that to investors.

As you build the product, you want to maintain customer interactions with you and your product and share that with investors.

Highlight to the investors, the customers’ problems and the solution they would like to see.

It’s important to show the investor that customers are with you on your journey and not something to be recruited later when the product is done.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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