Startup Funding Espresso – Product Roadmap

Product Roadmap

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The product roadmap lays out the vision of the product at a high level.

It shows where the product is going and what must be done at each stage.

It’s a visionary goal to share with potential investors and customers.

In building your product roadmap consider the following:

Each version of the product should have a goal.  

Who is it for and why are we building it?

Align the team with each version of the product which will change from one stage to the next.

Include marketing for product upgrade launches based on major changes in the product. 

Target new customer segments with new releases.

Use the product in sales meetings with large prospective customers to help close the sale as some customers are looking to the roadmap to make a buying decision.

In product development the product roadmap guides architecture decisions.

It shows what requirements may be needed in the future that should be put in place at the architecture level.

Features that don’t make into an upcoming version of the product can be done in a future version. 

The product roadmap can be used as a competitive advantage.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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