Startup Funding Espresso -- Most Common Metrics for Platform Products

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Platform products facilitate two-sided marketplaces that match buyers to sellers.  

The most common metrics used in platform products are buyer/seller metrics, inventory metrics, and transaction metrics.

Buyer/seller metrics include the number of buyers and sellers on the platform. Also, the growth of buyers/sellers and the number of repeat buyers/sellers should be measured.

For inventory, metrics should track the total number of products listed and the average number of listings per seller. 

Finally, transaction metrics track the percentage of sellers who make a sale and the percentage of listings that turn into a sale. 


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