Fri, 27 October 2023
Ideal Buyer Characteristics Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In selling a buyer on acquiring your business, you’ll want to create an ideal buyer profile. Here’s a list of characteristics to consider when building it: Financial vs strategic -- Are you looking for a buyer looking for a financial-only deal or one who wants a strategic fit? Type of company -- Are you looking for a startup or a large company to buy your business? Culture fit -- What type of company culture would best fit your business? Capability -- Does the buyer have the capability to take over your business? Affordability -- Does the buyer have the ability to pay for your business? Motivation -- Does the buyer have a motivation to buy your business beyond the immediate financial gains? Values -- Does the buyer share the same values as you? Check these conditions for each potential buyer to see if they are a fit for your target buyers list.
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