Startup Funding Espresso -- How to Set Up a Corporate VC

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Corporate VCs follow the startup cycle with many launching their programs at the peak of the cycle.

Most Corporate VCs last about 4 to 6 years, at which point the economic cycle creates a challenging environment for the company.

To be successful at running a corporate VC, you’ll need to do the following:

Set goals that are aligned with the corporation.

Are you doing research, learning from the market trends, or driving acquisitions? Are you pursuing a financial return or a strategic one? If pursuing a strategic one, determine the KPIs you'll use to measure success.

Decide what stage company you want to pursue as there's a big difference between early and late-stage companies with respect to sourcing the deals and controlling the outcome.

Startup investing is typically a long-term investment with a 7 to 10-year horizon.

You'll need to make sure the management team and company can commit to that timeframe.

Understand the cultural differences between a multi-decade old company and a six-month-old startup.

Sourcing deals can be a challenge if you don't have connections in the startup world.

Managing a startup is different from managing a business unit in the company. The needs of a startup are entrepreneurial and don't necessarily fit into the company's current support set. Make sure you incentivize the management team properly for the fund as they can find more lucrative jobs in the VC space.

Finally, set up a dedicated fund for the process so you can support the portfolio with follow on rounds. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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