Tue, 17 December 2019
Every startup has one key metric to grow their business to the next level.
For consumer product companies selling through retail, the key metric is same-store sales.
You track ongoing sales by units per store each week or month.
This metric tracks your organic growth rate of the product and can range anywhere from 1 to 10% month over month.
If selling online the CAC: LTV ratio applies which is the cost of customer acquisition compared to the lifetime value. This is the same as recurring revenue companies.
Let’s go startup something today!
Direct download: Startup_Funding_Espresso_--_One_Key_Metric_--_CPG_Sales.mp3
Category:general -- posted at: 8:43pm CDT