Your One Key Metric - CPG

Every startup has one key metric to grow their business to the next level.

For consumer product companies selling through retail, the key metric is same-store sales.

You track ongoing sales by units per store each week or month.

This metric tracks your organic growth rate of the product and can range anywhere from 1 to 10% month over month.

If selling online the CAC: LTV ratio applies which is the cost of customer acquisition compared to the lifetime value. This is the same as recurring revenue companies.

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