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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Jan 27, 2022

Your Top 3 Metrics 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are many metrics you can use for your startup.

Focus on these top three metrics for your startup at each stage:

For pre-seed, focus on qualitative activities such as customer interviews and community development.

Track the number of calls made, the number of interviews completed, and the number of communities contacted.

For seed, focus on MVP product development, beta users, and customer acquisition. 

Track daily active users, monthly recurring revenue, and gross merchandise value.

For Series A, focus on repeatable customer acquisition to show product-market fit. 

Track gross merchandise value, conversion rate, and CAC:LTV Customer Acquisition and Lifetime Value.

For Series B, focus on retention and sales efficiency to show ability to scale.

Track gross margin CAC payback, net dollar retention, and CAC: LTV ratio compared to the industry average.

Too much data can lead to paralysis, so focus on the core metrics.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.