Jan 27, 2022
Your Top 3 Metrics
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
There are many metrics you can use for your startup.
Focus on these top three metrics for your startup at each stage:
For pre-seed, focus on qualitative activities such as customer interviews and community development.
Track the number of calls made, the number of interviews completed, and the number of communities contacted.
For seed, focus on MVP product development, beta users, and customer acquisition.
Track daily active users, monthly recurring revenue, and gross merchandise value.
For Series A, focus on repeatable customer acquisition to show product-market fit.
Track gross merchandise value, conversion rate, and CAC:LTV Customer Acquisition and Lifetime Value.
For Series B, focus on retention and sales efficiency to show ability to scale.
Track gross margin CAC payback, net dollar retention, and CAC: LTV ratio compared to the industry average.
Too much data can lead to
paralysis, so focus on the core metrics.
Thank you for joining
us for the Startup Funding Espresso where we help startups and
investors connect for funding.
Let’s go startup something today.
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