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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Dec 1, 2023

Why Rebrand Your Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are times when a startup should rebrand itself.

Here’s a list of good reasons:

Your current brand no longer reflects the values and mission of your startup.

Your startup changed position in the marketplace and the brand no longer matches the promise you made.

Your startup has grown and is now in a new market sector.

Your startup merged with another company and the new company’s mission statement is different.

The brand positioning statement is out of date with the market which may have shifted.

The company’s image needs a new voice that resonates with the market.

Your target customer has shifted and you need to follow the customer.

A crisis has transformed the company and is no longer the same.

Here’s a list of not-so-good reasons:

The logo looks tired and stale.

The company is looking for a short-term boost in sales. 

The leadership has changed and is taking the company in a new direction.

Consider these reasons for rebranding your company.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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