Sep 21, 2023
What the Investor Looks for in the Email
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In writing an email to an investor keep in mind the investor’s viewpoint.
Here’s what investors ask themselves when opening an email:
In looking at the email sent name, the investor asks how do I know this person?
When reading the subject line, the investor asks should I open it?
In opening the email, the investor asks what do they do and is it relevant to me?
In reading the email, the investor asks do they have any momentum?
In reading about the team, the investor asks what can they do?
In reading about the business, the investor asks do they have any validation that the product works and someone will buy it?
In reading the ask, the investor asks what do they want me to do?
In writing your email, make sure you answer these questions in a concise manner.
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