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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Sep 29, 2022

What Is Ideation for Startups?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Ideation is a thought process that takes conceptual ideas into implementation.  

Founders launching a new startup go through the ideation process to generate the concept for the business.

Ideation comes from the current knowledge of the problem to be solved molded by principles and convictions. 

Ideation often comes from brainstorming sessions, social media posts, webinars, and others.

Ideation focuses on solving a problem by generating new approaches to find a solution.

To perform ideation consider the following:

Start with a problem to be solved.

Identify the key pain points the user faces.

Draw on the ideas of others to create potential solutions.

Consider inverting the problem so you can approach it from another perspective.

Consider making incremental changes to create a derivative solution.

Consider combining several small solutions to create a new solution.

Ideation draws from the work of other companies as well as the founder's experiences.

Ideation fosters innovation by reverse engineering a problem.

Consider the role of ideation in your startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.