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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Jun 28, 2024

What Is Commercialization

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Commercialization is the process of transitioning technologies from the lab into products in the marketplace.

It is important because it brings new technologies to solve problems.

Technologies and products bring new capabilities and can also reduce costs of existing solutions.

Commercialization requires refactoring the technology into a product that can be reproduced in a cost-efficient manner.

Here are some key steps in commercialization:

Define the product to take to the market.

Identify the ideal customer. 

Test the product idea with the ideal customer to check for interest.

Sell the product to test the pricing and positioning.

Reformulate the product with the pricing and positioning for the customer.

Build a sales and marketing program to take the product to market.

It takes several iterations to find the right product with the right market. 

The first concept of a product and its customer will most often change as you talk with customers.

Be open to pivoting to a different product format and target customer. 

Consider these steps in commercializing your technology.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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