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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

May 30, 2023

Verbatim Effect

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The Verbatim effect is defined by Wikipedia as the "gist" of what someone has said that is better remembered than the verbatim wording.

Catchphrases and taglines will help investors remember your startup and what it does.

Investors remember the essential meaning rather than the specific words you say in a pitch.

They will retain the core information but will lose the details.

Focus your pitch on the core elements of the deal including the core team, core product, and the core strategy.

Fine details will get lost in the process as the investor will only remember the core elements.

Avoid multiple scenarios in your pitch and instead focus on the primary scenario as investors will only retain one.

In the deck use images, charts, and graphics wherever possible to help communicate those messages.

Use mantras, taglines, and catchphrases to communicate the core messages.

Make the headlines clear, bold, and compelling.

If a detail is important to the pitch then call it out as such and make it a part of the core message. 

Investors will only remember the gist of the presentation so gear your pitch to highlight the core concepts and skip the extraneous details.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


Thank you for joining your host Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

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Music courtesy of Bensound.