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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 26, 2021

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In launching your product you have a choice to either set a high price that gives you a high margin, or a low price yielding a low margin for sales.

The high price is harder to sell but you don’t have to sell as many units to make the business profitable.

The low price is easier to sell but you have to sell more of them.

Choosing your margin is choosing what part of the business you want to work on.

The high price requires you to focus on sales and marketing.

You’ll need to hire more people and pay more in commissions.

The low price requires you to focus on providing the product at a low cost.

You’ll need to invest in reducing your operating costs and keeping expenses low to make it work.

Neither option is free and both are valid approaches to the business.

If you end up with low margins and low volume you will be out of business.

Think carefully about what your team can do and where they work best in making the pricing decisions.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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