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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Sep 27, 2023

The Investor Update Email

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After you have pitched an investor it’s important to update them on the progress of your startup.

Investors look for momentum and traction in the startup before investing.

Forecasting high revenue is not the same as actually demonstrating a growth story in progress.

The update should go out no less than once a month.

The email should be short and to the point.

In the subject line put the name of your company and the word update with the month and year. 

Remind the investor that they heard your pitch and list in short, bullet points updates about sales, team, product, and fundraising.

Investors look for the progress you are making and not market news or competition updates as they want to know what you are doing.

In most cases, they will not reply.

It’s not the depth of information that counts but rather the consistency of the updates that matters.

It takes seven touches to close a sale so it takes seven touches to close an investor.

Each email lets the investor peel back another layer of the onion and become more familiar with you and the startup.

It’s not the pitch that motivates the investor, but rather it’s the follow-up.

Focus on key points about the business such as sales pipeline, team activities, product development status, and planned fundraising amounts with valuations.

Ask for advice and feedback as well to engage the investor.

Finally, an investor email campaign will be far more effective if you’ve built a list of investors who know your deal.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.