Sep 30, 2022
Startups Are Not Big Companies
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Big companies are those who have found product-market fit and have encapsulated their repeatable and scalable business model into processes.
Big companies who want to achieve innovation will find that they are not startups.
Startup ideation creates new ideas that disrupt those existing processes.
New business models, products, and concepts often don’t fit into the big companies' current programs.
They have metrics and KPIs that track the current processes.
This is why it’s hard for big companies to innovate.
While big companies may want to innovate they rarely have the tools in place to do so.
The processes and programs for generating startup ideas are different from those that are optimized to execute on them at scale.
To launch a startup ideation process many companies create a separate group that can run under different metrics.
This group uses metrics that track startup ideas, investigations, market validation, and other steps.
They have a different incentive plan that fosters new idea creation, validation, and testing.
They often reside outside the firm’s location as the culture and mindset are also different.
If you are considering startup ideation at your work, keep these points in mind.
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Startup Funding Espresso where we help startups and investors
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