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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Mar 31, 2022

Sizing the Market

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In diligencing the market, look for a market that is large and has strong growth potential.

If a new technology has spurred the growth of the market, then this may be a good time to invest.

Markets that are behind on the latest technology are ripe for growth.

The Total Available Market for venture-funded deals needs to be at least $1B in size.

This is referred to as the TAM, which is everyone who could ever buy your product.

The Service Available Market or SAM is the target market within your geographical area. 

The Beachhead Market is the first 20 customers you are targeting.

The TAM and SAM are top-down numbers you find through research.

The Beachhead Market is a bottoms-up number you find through your sales and marketing efforts.

The presence of competition verifies the market. If there are no competitors, then there’s most likely not a market there. 

The presence of acquirers is another key verifier of the market. If no one is buying companies in that market, then there’s no reason to build a business to be sold.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.