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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 24, 2023

Selective Perception

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Selective perception is a cognitive bias defined by Wikipedia as the tendency for expectations to affect perception.

Investors tend to see what they want to see in a startup deal.

Investors choose those elements in the pitch that match their experience and expectations.

Selective perception comes from previous experiences with startups both good and bad.

To overcome selective perception, perform active listening.

Take in what is being said without judgment or interpretation.

Ask confirming questions to make sure you are hearing what is being said.

Try to understand the startup completely before making a decision.

Check with other investors for their perception to see how it matches and differs from your own.

It’s easy to focus on parts of the deal that matches your understanding and ignore those elements that don’t fit. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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