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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Nov 30, 2022

Product Reporting

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

It’s important to track the key metrics for your product.

Here’s a list of numbers to capture:

Customer acquisition cost -- the cost to acquire a customer.

Customer lifetime value -- the total revenue received from each customer on average.

Churn rate -- the percentage of customers dropping out each month.

Conversion rate -- the percent of customers that convert from a lead each month.

Unit sales per month - the number of total units sold each month and tracked over a six-month period.

Active users -- the number of daily and monthly active users per product.

Cost to build -- the cost to build and deliver each product.  

Gross margin per product -- the percentage of revenue after subtracting the cost to build.

Cohort analysis -- the performance of the product after making specific changes.  This is often used in A/B testing.

Cost to develop -- the cost and time it takes to create a new product.

It’s important to track this for each product to understand the contribution of the product to profitability.

It also helps in budgeting and forecasting new product development. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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