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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Apr 26, 2023

Normalcy Bias

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The normalcy bias is defined by Wikipedia as the refusal to plan for, or react to, a disaster that has never happened before.

First-time startups suffer from the normalcy bias as they have limited experience with what can happen to startups over time.

Founders with previous experience tend to prepare better for the unexpected as they have encountered it before.  

To overcome normalcy bias consider the following:

Plan for all potential contingencies such as 

What to do if revenue goes in half.

What to do if revenue goes up 4X in one year.

What if your systems are hacked?

Know your financial numbers and how they interact, particularly what costs are fixed and variable.

Write out your contingency plans and add to them as you hear about challenges other companies face. 

Explore what you don’t know.

Reach out to experienced founders to explore what you don’t know you don’t know.

There’s no way to prepare for every possibility but you can focus on those events that are probabilities.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.