Preview Mode Links will not work in preview mode

Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Jan 31, 2022

Metrics for B2B SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are the key metrics for B2B SaaS startups:

Committed Annual Recurring Revenue (CARR) - this shows the overall health of the business as it includes new users as well as churn.

To calculate, take the current ARR and add new bookings and upsells and subtract downgrade bookings and churn.

Net dollar retention - this shows the growth net of churn which is an indicator of motion in the business.

To calculate, take the month’s revenue accounting for upgrades, downgrades, and churn, and divide by the previous month’s revenue.

Net new logos - indicates new company growth.

To calculate, add up the number of new companies onboarded in a month.

Quota attainment - what percentage of sales reps make quota in a period of time.

To calculate, divide the number of sales reps achieving quota by total number of sales reps.

CAC payback - the number of months of revenue to pay back for the cost of customer acquisition. 

To calculate, divide sales and marketing cost by net new ARR, times gross margin.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

For more episodes from Investor Connect, please visit the site at: 

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out 

For Feedback please contact  

Please follow, share, and leave a review.

Music courtesy of Bensound.