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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Dec 29, 2021

Metrics by Startup Objective

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A startup’s objective changes as it moves from early to later stages.

Here’s a list of metrics by stage objective:

In the earliest stages of the startup, look for conversions.  

Basic validation is important to prove the market wants the product.

This exercise will teach you what type of customers to pursue.

In the next stage, measure the CAC:LTV ratio which is the customer acquisition cost and lifetime value of the customer using a minimum viable product.

This exercise will validate you have a profitable business.

In the next stage, use MRR or monthly recurring revenue to test the repeatability and predictability of your business model.

This exercise will help you refine your business processes.

Next, measure retention.

This exercise will validate you have a business that can grow revenue rather than just maintain it.

Finally, measure recognized revenue which is the revenue for which you have provided the service while the remainder is deferred revenue.

This exercise will validate you have a self-sustaining business. 

In each stage, focus on the metric that helps you prove you are on the right track.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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