Dec 30, 2021
Metrics by Stage of Life
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Startups go through three stages of life: product, growth, and operations.
In the first stage, the startup focuses on the product.
The objective is to find product-market fit with the focus entirely on the product and its use by the customer.
Key metrics include number of signups, usage metrics, and number of customers.
The next stage is growth which includes a go-to-market plan, effective marketing channels, and a scalable business model.
The objective is to find the sales and marketing actions that achieve growth at a reasonable cost.
Key metrics include cost of customer acquisition, retention rates, and sales metrics.
The third stage is operations which focus on the underlying functions supporting the business.
The objective is to tune the business model and the operations for maximum efficiency to allow for scaling.
Key metrics include margins, sales efficiency, and burn rate.
Each stage of the startup has a
focus and a set of metrics.
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