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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 24, 2022

Key Elements of a Crowdfunding Campaign

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Successful crowdfunding campaigns share several key elements.

Here are some key points to include in your fundraise campaign:

Clear value proposition -- make clear what your product does and the value it brings.

Story -- tell what problem it solves and the background on how the product came to be.

Key numbers -- use numbers in your story to validate that the product works and customers will pay for it.  Stories tell, numbers sell.

Growth story -- show how sales, team, product, and fundraise are continually making progress.

Cause -- show how your product is part of a greater cause.  

If your product reduces  carbon emissions then use the tagline “help save the planet.”

Social proof -- show customers using the product and include testimonials.

Visuals -- show a picture of the product in the campaign so the investor can see what exactly it is.

You can also use video to show the product in action.

Supporters -- show the supporters you have including customers, partners, suppliers, and others who also believe in the product.

Include these elements in your crowdfunding campaign.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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