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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Feb 28, 2022

Key Components of a Crowdfunding Campaign

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are several key components of a crowdfunding campaign.

Consider how to include these in your fundraise:

Goals -- set goals for the campaign including mailers sent, investors contacted, and funds raised.

Draw from the experience of other crowdfunders to set realistic goals.

Platforms -- research the various platforms and choose the one that best meets your fundraise needs.

There are many platforms and campaign services available.

Networks -- catalog potential investors from your network and then look for additional networks to engage.

There are many investor types, so you’ll need to customize the presentation for each group.

Investor closing -- many investors will express interest, but it takes a dedicated follow-up to close those investors - budget time for investor follow-up.

Campaign -- spend time developing quality campaign materials that exude professionalism and showcase your product in the best light possible.

There are many ways to position a product, so think broadly about how to position the campaign.

Investment offering -- consider well the terms you offer, as investors see many deals and will compare yours to others in the market.

Outreach -- develop a plan on how best to engage your network with your campaign materials.

Spend time on each of these components in building your campaign plan.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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