Feb 26, 2025
Keep Going Till the Money Is in the Bank
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In fundraising, the deal is not done till the money is in the bank.
Many founders stop their fundraise when an investor says, “I’m in.”
It’s important to continue the fundraising process even though you may have commitments to cover your raise.
Not all investors come through with their commitment.
Even a signed terms sheet doesn’t mean the deal is done.
Stories in the startup space abound with “the deal blew up on the one-yard line.”
This football analogy shows the fallout of investors on the way to the end zone for a touchdown.
When an investor says ‘yes’, start working through the process to close the investor and bring the funds into the bank account.
Continue talking to new investors about the deal.
Once your fundraiser has momentum new investors will ask about the startup.
This is a great position to be in as you can showcase the interest in the deal from other investors to help close the round.
Keep going till the money is in the bank.
Thank you for joining us for the Startup Funding
Espresso where we help startups and investors connect for
funding.
Let’s go startup something today.
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