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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Sep 20, 2023

How To Write the Subject Line

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In emailing an investor the most important line is the subject line.

This gets read by every recipient even if they don’t open the email.

To make the best subject line consider the following:

Draw from your research of the investor and include key points that are relevant.

Include the name of your company and what it does such as ‘Merexis launches first to market a medical device.’

If the investor funds recurring revenue startups, then include recurring revenue in the subject line.

Demonstrate a milestone in the subject line such as ‘Hit $10K MRR revenue.’

Focus on key wins that resonate with investors such as increasing revenue, hiring a team member, or closing a lead investor.

Investors scan subject lines for what may be familiar or relevant to them.

If you have a referral call out the name of that contact.

Keep it short and to the point.  Long subject lines may not get read.

Avoid the funny and cute as this is a business email and not ad clickbait.

Keep the subject line descriptive and avoid filler words.

Avoid generic phrases and make each word descriptive.

The goal is not to tell the investor everything but rather pique their interest so they open the email to find out more.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.